🇰🇷 Korean Origins #83
Idiomatic expressions
빈축을 사다
to draw criticism or disapproval from others
From the old tale in which a plain woman mimicked the frowning brow (binchuk, 嚬蹙) of the famed beauty Xi Shi and was laughed at for it.
✍️ ONGO · 2026-06-06 · 5 min read
01

Origin Story

Era
The home village of Xi Shi in the state of Yue, during the Spring and Autumn period

Binchuk (嚬蹙) is written with bin (嚬), "to knit the brow," and chuk (蹙), "to wrinkle the forehead," and originally simply meant "the act of frowning." Woven into the word is the story of a great beauty. In the state of Yue during the Spring and Autumn period lived a peerless beauty named Xi Shi, who suffered from a heart ailment and would sometimes knit her brow as she bore the pain. Yet even her frown was so lovely that people praised that, too, as beautiful. A plain woman of the same village saw this and began deliberately frowning as she walked about, hoping it would make her look pretty too. The result was the exact opposite: everyone who saw her recoiled and kept their distance, and she earned nothing but ridicule and pointed fingers. From this came the phrase "to incur binchuk" — that is, to draw the criticism and disapproval of others.

This tale comes from "Xi Shi knitting her brow" (西施嚬目) in the Zhuangzi. Its lesson — that blindly imitating others without regard for your own nature or station only makes you ridiculous — applies just as well to the forced copycatting of today.

02

Meaning Evolution

1
Original meaning
The act of knitting the brow and wrinkling the forehead — that is, binchuk (嚬蹙).
2
Derived meaning
The plain woman drawing people's ridicule by imitating Xi Shi.
3
Modern usage
Drawing criticism or disapproval from others through misguided words or behavior.
03

How It Is Used

His rude behavior in public drew disapproval ("binchuk") from everyone around him.

The over-the-top, exaggerated advertising is drawing the ire ("binchuk") of consumers.

With a tactless remark, he ended up earning his colleagues' disapproval ("binchuk").

04

Related Words

서시빈목
The Zhuangzi idiom behind binchuk, warning against imitation that ignores one's own nature.
눈총
A glare full of displeasure — a native Korean word that resonates with binchuk.
지탄
A Sino-Korean term close to binchuk, pinpointing and condemning a fault.
05

Memory Hook

Remember the contrast: Xi Shi's frown of pain looked lovely, while the woman who copied it only earned ridicule.

"Another's beauty cannot be imitated; when only the imitation remains, it turns to ridicule."

Next Word
감쪽같다
흔적 없이 깔끔하여 표가 나지 않다
Read →