All Origins Tech Name Secrets

Why Does USB Never Go in on the First Try?

Ajay Bhatt's 1996 invention, and the truth about the wrong-side flip

2026-05-06 · ONGO
Video Coming
Read the story first
The YouTube episode is on its way — meet the story in writing first.
⏱ About 2 min read
TL;DR
USB (Universal Serial Bus) was led by Ajay Bhatt, an Indian-American engineer at Intel, in 1996. His original design specified a symmetric, reversible connector — but it was rejected for doubling the cost. The 50/50 wrong-side flip became a global joke. Only USB Type-C (2014) finally delivered the symmetric design.
⏱ About 2 min read · 4 sections

1996: A Unified Standard

Before the advent of USB, personal computers required a distinct port for each peripheral, from mice and keyboards to printers and modems. This fragmented landscape prompted seven industry leaders – Intel, Microsoft, Compaq, DEC, IBM, Nokia, and LSI – to convene and establish a unified standard. Intel engineer Ajay Bhatt spearheaded the technological development, culminating in the release of USB 1.0 in 1996. This marked a significant step towards simplifying connectivity and streamlining the user experience across various devices.

Cost vs. Usability

Ajay Bhatt's initial design for USB featured a double-sided symmetrical connector, allowing it to be plugged in regardless of orientation. However, this design necessitated twice the wiring, which would have nearly doubled the manufacturing cost. In 1996, a period marked by intense price competition in the PC market, the committee ultimately opted for a single-orientation design. Their decision was based on the assumption that 'users would quickly learn the correct orientation, even after a few initial attempts.' This pragmatic compromise, prioritizing cost-effectiveness, remained largely unchallenged for three decades.

The Common Mis-Plug

The persistent challenge of correctly inserting a USB-A connector stems from its design: the subtle visual difference between the top and bottom of the port is often imperceptible. This leads the brain to make a 50% probability guess, resulting in approximately half of all attempts being incorrect. Statistically, users typically require an average of 1.5 attempts to successfully plug in a USB-A device. This long-standing frustration began to subside with the introduction of USB Type-C in 2014, which finally incorporated a double-sided symmetrical design. It took 18 years for this design correction to be implemented.

Unity in Hanja

The Korean character '準' (jun), meaning 'standard,' offers insight into the concept of unification. It is composed of the radical '氵' (water) and '隼' (jun, meaning falcon or hawk), together conveying the idea of 'leveling something like a water surface' or 'setting a standard.' This character is fundamental to words like 'standard' (표준), 'preparation' (준비), and 'precision' (정준). The development of USB, which successfully harmonized the diverse interests of seven competing companies into a single, universal standard, perfectly embodies the inherent meaning of '準' – to bring disparate elements into horizontal alignment and create a unified measure.

Share this story

A story you never knew you needed — send it to a friend.

✓ Link copied